Realogy, the owner of several of the largest real estate brands and the largest brokerage, has made a strategic investment in Estately, a Seattle, Washington-based listing portal and brokerage that feeds buyers and sellers to real estate agents for referral fees, GeekWire reports.
The investment, if true, would underscore Realogy’s growing focus on harnessing the Internet to drum up business for its agents.
Realogy and Estately did not respond to requests for comment from Inman, but public records cited by GeekWire seem to indicate that Realogy has thrown quite a bit of weight behind Estately. Three of the startup’s board members are executives at NRT, Realogy’s in-house brokerage, which is the largest in the country.
In addition to NRT, Realogy also owns a number of m…