SCOTTSDALE, Arizona — When broker data management platform Upstream goes live, its goal is to be the starting point for real estate data. The “single source of truth” for broker information, entered in one place and distributed to the MLS and other tools at broker discretion. What does that mean on a practical level?
It means that if an agent’s broker decides to subscribe to Upstream, that agent will no longer be able to enter or update his or her listings in the local MLS, Cary Sylvester, a Keller Williams vice president and Upstream board member, told Inman.
Sylvester talked about Upstream at the Clareity MLS Executive Workshop Thursday.
KW’s Cary Sylvester on Upstream: “It is not an evil plot.” #ClareityWorkshop pic.twitter.com/TAgMjSBBAP
— Andrea V. Brambila (@InmanAndr…