Zillow customizes private ‘Zestimates’ for sellers

Zillow built an empire on the foundation of a single innovation: the “Zestimate.” In 2006, the company was willing to offer consumers what real estate brokers wouldn’t: immediate, automated home value estimates without having to contact an agent.

Now, the 10-year-old real estate portal is offering homeowners — and therefore, potential sellers — a more nuanced option: their own private, customized home value estimates with the option of contacting a Zillow Premier Agent in their area for a professional take. Premier Agents are real estate professionals who pay to advertise on Zillow.

Zillow “Price This Home” screen shot

“Deciding to sell a home can be stressful, and many homeowners spend a lot of time researching home values and market conditions before contacting their agent,” …