It’s hard to believe that another new year is right around the corner. Each year, the ideas behind real estate marketing shift a little. Modern methods become increasingly important while others lose priority.
Through my 12 years experience involved in cutting-edge real estate marketing, I have seen many trends change and, along with it, the playing field for agents.
Do you want to bump up your game and be more competitive in 2016? These are the things you should be thinking about from a marketing perspective as we enter the new year:
1. Make a business plan
If you don’t have a business plan — if you have never had a business plan — start work on this now. Every successful agent I have ever spoken to had a plan of some kind before experiencing immense success in this industr…