You can build your business online on a shoestring budget, if you’re savvy enough, a recent article at Forbes.com notes. Columnist R.L. Adams offers some of the following tips on cost-effective ways to market your business better online:
“It does require passion, persistence, along with an inherent understanding of the subject matter and the ability to connect with your audience,” Adams notes. To be successful at it, you need to deliver key information or have a strong niche. “As long as your audience is engaged and finds real value in the information you share, it will slowly build up over time,” Adams says. “But don’t expect this to happen quickly or easily.” (Read more: 4 Tips for Better Blogging and Make the Most of Your Real Estate Blog)
2. Video tutorials.
Consider building a video library on sites like YouTube to teach your audience all about the homebuying or selling process. Create a high-quality video. You’ll set yourself up as an authority figure. (Read more: 10 Tips for Using Video in Real Estate)
3. Email marketing.
Build compelling content, such as infographics and online tutorials, to try to attract the right customers to sign up for your email list. Share information with your subscribers on a periodic basis. (Read more: Master e-Newsletters)
4. Content marketing.
Use authority sites to post relevant content to expand your reach online. For example, Medium.com, Quora.com, Slideshare.net, and LinkedIn’s new publishing platform could all be potential venues for marketing your content, Adams suggests. “By engaging in content marketing, your enthralled in what’s called attraction marketing,” he notes. “You’re attracting consumers to your online presence by delivering valuable information that leverages popular authority sites to help you build near-instantaneous visibility.” (Read more: How Content Marketing Can Get You More Leads)
Source: “7 Cost-Effective Ways to Market Your Business Online,” Forbes.com (Dec. 31, 2016)