New Zillow Group agent app aims to boost advertising dollars in company coffers

Update Nov. 30, 2015: Zillow Group’s Premier Agent app is now available in the iTunes and Android app stores.

Original story: Zillow Group is rolling out a new mobile app designed to allow agents to manage their online leads and company profiles more efficiently.

If it works, Zillow Group hopes it will inspire agents to send more advertising dollars its way.

Although it’s called the “Premier Agent” app, the app will be free for agents who have set up a free Zillow profile as well as for the “Premier Agents” already advertising on the site.

The app, which also has a free desktop version, is set to launch nationwide in mid-November in both Apple and Android app stores.

The app is designed to “eliminate friction” for agents and agent teams in their day-to-day businesses by…