Why the next great real estate innovation won’t be visible

I vividly remember the launch of the Apple App Store. After a year with my shiny new iPhone, Apple showed the world what the real power of the phone was — a platform of millions of apps designed to solve myriad problems, delight users and snap sepia-toned pictures.

It set off nearly a decade of sharing home-screen setups, touting the latest app you loved and caused frequent bouts of FOMO (fear of missing out) when someone shared a new app you didn’t yet have on your phone.

At Inman Connect San Francisco this year, countless presentations were centered around understanding the user interface of these apps — how to use it to get the most out of them. And as we near another Connect, something has become increasingly clear to me: The innovation is no longer something we can see….